Friday, 23 October 2009

New Business E-resource – WARC



Warc gives you access to thousands of case studies about the advertising campaign and marketing strategies of leading brands from respected industry sources.

Includes articles and best practice guides explaining the ‘how’ and ‘why of marketing challenges as well as market intelligence, including ad forecasts, brand profiles, conference reports and other material on major advertisers, brands and agencies.

For off-campus access, please use the proxy server.

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